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2017 Spring Pro D
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2017 Spring Showcase Professional Development Sessions

Wednesday, March 22nd from 2:00pm - 5:00pm  ~   Multnomah Room

Thursday, March 23rd during breakfast, 8:30am - 9:45am ~ Clark Room


March 22 - Session 1: "The Art of Building a Brand That Connects to Customers in A Meaningful Way"

Presented by Mark Graham
2:00pm to 3:00pm       CEU: CAS 1

  Topics will include:

      Why successful branding is the key to long term value creation

       Why good branding = strong margins

       Carve out something special within a crowded space

       How to do it and how not to do it

       How branding and community building are interrelated 



Mark Graham is the founder of RIGHTSLEEVE, one of the industry’s leading creative promotional products agencies. Mark is also the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages).  An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit). 

Pro D Power Snack Break sponsored by Alphabroder - 30 minutes

March 22 - Session 2: Combo of.....

Brandlandia, The Conversation (An Interview with
some of Portland’s most Beloved Brands) 

SAGE 12.5
with Diana Whitley

3:30pm to 5:00pm       CEU: CAS 1.5

  • Brandlandia, The Conversation (An Interview with some of Portland’s most Beloved Brands): Shhh! It's a surprise! We have a few secret guests joining us for a conversation around building an eclectic brand experience that attracts a rabid and passionate fanbase. Stay tuned for more information! 
  • SAGE - In this session we will be covering the brand new SAGE 12.5 Version.  We will go over the new features and how to create a brand new Web Based Presentation for your customers.  Your presentations and quotes can now be viewed in real time and help close deals faster and without any delays.


Immediately following this session, please join us for fabulous food
and beer tasting in JB's Nightclub upstairs.  
Not a beer snob like
many Brandlandians?  No problem, your favorite beverages
should be available too.  Time to "Put a Brand On It"

Pro D - Day Two!  
March 23rd (Breakfast is available at 8:30am, session begins at 8:45am

“Once Upon a Time: Enchanting Secrets for Creative Storytelling” 

Presented by Bobby Lehew

Topics will include:
       How stories are the currency of human contact
       Four methods of successful storytelling
       How to make the customer the hero of the story
       Secrets of compelling customer stories
       Where to find stories to share with customers/prospects


    Bobby Lehew
    is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 


    Benefit to attendees: Between the two, Mark and Bobby have 40 years experience in the industry. The sessions are designed to be practical for your business, and yet inspirational. Both, Mark’s branding session and Bobby’s Storytelling session, are designed to cultivate creativity, enhance the branding of both distributor and supplier companies, give participants tools for growth, and provide insight into the topics in a unique way. Both sessions can be applied across disciplines (supplier and distributor). 


    Immediately following this session, please head up stairs for the SHOW! 10:00am - Time to "Put a Brand On It"


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